Rhetoric is an old and noble art, which teaches elegance as well as strength of speech. It shows how to build beautiful but powerful, seductive put possibly harmful discourses. Rhetoric considers the question of style and of effectiveness as the two sides of the same coin. Rhetorical figures can neither be reduced to their literal form, nor considered only as

emotional underlings. They rather are semantic strategies to find better words, essential and evident: with no frills. With its daring metaphor, talk through images, rhetoric challenges the inability of language to describe things as they simply are. Rhetoric is a continuous movement, in search of words as substantial and powerful as the facts they tell.

RHETORICS