METHOD
Analytic inquiry normally helps to retune a communication strategy. But the job doesn’t end there.
The creative job continuously makes choices and faces new questions, which have to be faced with a critical attitude.
We believe it is useful to follow the birth of new communication concepts till the very end, so as to avoid unwelcome side effects, and foresee the range of possible interpretations of the consumers.
The creative job continuously makes choices and faces new questions, which have to be faced with a critical attitude.
We believe it is useful to follow the birth of new communication concepts till the very end, so as to avoid unwelcome side effects, and foresee the range of possible interpretations of the consumers.
FOLLOWING UP CREATIVITY