METHOD
Semiotic research lives and grows thanks to the constant dialog with related disciplines.
Anthropology, sociology, philosophy, on the one side. Marketing and branding on the other.
Conscious of it practical usefulness, semiotics avoids to relegate itself within its scientific lexicon. Rather, it looks for shared terms, with which a problem can be reformulated, and then appropriately solved.
Anthropology, sociology, philosophy, on the one side. Marketing and branding on the other.
Conscious of it practical usefulness, semiotics avoids to relegate itself within its scientific lexicon. Rather, it looks for shared terms, with which a problem can be reformulated, and then appropriately solved.
CROSS DISCIPLINE