SEMIOTICS
VISUAL ARTS
almost as if it could be touched.
Semiotic analysis teaches to restore the correct observation time and an adequate critical distance to the fruition of visual texts, which has nowadays become more and more accelerated. It shows how it can be possible to trace back from a picture the hand that has drawn it, with its point of view, its style, its culture and its strategy.
Images lie, and lie twice. For this reason they seem a tremendously genuine blend of visual schemes and cultural stereotypes.
Like every language, images tell stories about possible but fictitious worlds. Unlike any other language, images are able to represent absent scenes, pretending they were present and close. They make appear what is actually imaginary and built as if it were real and natural,